The BFA Inclusive Opportunity Portal was developed to support and inspire young people from disadvantaged areas with professional career opportunities.
AMA partnered with Blackrock, Gensler, Ted Baker, 1Rebel & many other reputed companies. These are a ‘first of it’s kind‘ career insights in each partner organisation.
Results
Campaign rolled out Nationwide
50+ resource videos created over 6 months
12,000+ young people reached on launch
100% of profiles within 16-30 age
80% of users from diverse ethnic backgrounds
Day In The Life Series
Exclusive access. A Day In The Life ‘natural’ series of real world career insights. Shining light on individuals from different sectors and backgrounds
Digital Toolkit Series
Personable storytelling videos profiling roles within each established, partner organisation
Blackrock
HKS Architects
London Marathon Events
Myth Busting
An easily digestible UGC video style. The Myth Busting series tackles some of the common myths in a sector from a human storytelling perspective (x10 Assets)
Social Assets
Bite-sized social media assets produced from every project (30+ videos)
Behind The Scenes
Take a look at how we work behind the cameras and creative
