Human Stories
Blueprint for All focus their efforts on supporting communities and young people with careers. The human stories campaign story tells the journey and experiences young people have faced from disadvantaged backgrounds. The series launches alongside the organisation’s new digital transformation platform.
Concept
A combination of social-first human stories and bite-sized social edits. The young people involved have undergone BFA’s support through career opportunities. Our aim – create multiple storytelling assets which speak to the next generation of young and current audiences.
