New Lucozade sport x Raheem Sterling + England campaign, capturing the launch of the Cherry Kick drink ahead of the Euros.


Nationwide campaign used across web, stores and social platforms. Social video & imagery produced and edited by AMA.

Cherry Kick Launch

Three part series campaign. Behind the scenes of Lucozade Sport’s new flavour drink launch, with elite athletes Raheem Sterling, England Lioness Steph Houghton and Olympian Josh Landmann.

Behind The Scenes