AMA partnered with SAMURAI to re-brand and re-shape the brand identity, through creative video campaigns.
Impact
New visual brand identity
10 x E-commerce growth in 24 months
Sold out collection launches
SAMURAI Training Collection Launch
After 25 years of dominating the rugby sports space, we re-launched Samurai’s athleisure collection. The series highlights the diversity of the brand, paying homage to Samurai’s rugby roots and transcending in to athleisure.
Leicester Tigers Premiership Rugby Kit Launch
Announcing the 2023/24 Leicester Tigers Home and Change kits. Celebrating “a past to be proud of and a future to be excited by”and paying homeage to the club’s heritage colours.
Courage Collection
After 25 years of dominating the rugby sports space, we re-launched Samurai’s debut athleisure collection. The athlete series highlights the diversity of the brand, paying homage to SAMURAI’s rugby roots.
Dubai Emirates Rugby 7s Kit Launch
SAMURAI x Emirates Dubai 7’s official kit launch. Product focused kit campaign ad directed & shot in Dubai.
Cornish Pirates Rugby Kit Launch
Home and Away kit 2022/2023 official kit launch campaign. Our Cornwall, our Colours, our Home.
Elite Essentials Athleisure Collection
Designed for performance, athleisure & durability. Campaign ad directed & shot in Battersea, London.
Derby County Cricket Kit Launch
Home Kit launch for Derby’s Premiership cricket team. Directed & shot in Derby’s iconic Cathedral.